Appending Persona

Appending Persona^tm insights to your member list

By Rob Couvillon
Vice President of Research and Analytics, Twenty-Ten

The process by which we append Persona^tm insights to your list began during our Persona^tm research in 2019. All our survey respondents in the research were identified individually in Experian’s LLC’s ConsumerView^sm database, which holds individual and household data for over 300 million Americans.

After the survey research was complete, we analyzed the results, built our segmentation and applied segments assignments to our respondents. At that time, we also analyzed everyone else in ConsumerView^sm and applied segment identifiers to each of them as well. So now, we have segmentation information for all 300 million consumers in ConsumerView^sm.

Sharing those insights with you requires appending segments to your members In a two step process. In step one, we securely match each of the names on your member list to Experian ConsumerView^sm based on name and mailing address. In step two, we send your list back to you with each member’s Persona^tm segment identifier appended. It’s that simple.

Frequently Asked Questions:

Q: What information do I need to send you? Do I need to send any sensitive information?

A: All you need to send us is each member’s full name and mailing address. No Social Security number, account number or other sensitive information is needed.

Q: Where do I send the data? Is it safe?

A: You have two options. We can match your list ourselves through our analytics partner, Twenty-Ten, or you can work with Experian to match your customer file to ConsumerView^sm. Twenty-Ten and Experian both use industry-leading secure file transfer technology to protect your data in transit. All data servers are secured behind firewalls with multiple-redundant security

Q: Who will have access to my data? How long will it be retained?

A: Only the individual analysts who execute the match on our secured systems will have access to your file. Your data will be fully encrypted both at rest and while in transit, and it will be promptly deleted once the process is complete.

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