Research

What is the Persona^tm segmentation

Maybe you’ve heard about segmentation before – what is it, how is it useful? Segmentation is a tool to help better understand what drives member behavior. Segmentation groups consumers based on important similarities – and differences. For more information on how we have built Persona^tm, please read on.

How are consumer segments created?

Segment building begins with comprehensive consumer research. Research results are analyzed to uncover groups of consumers whose attitudes are similar to each other but measurably different from consumers in other groups.

Appending Persona^tm insights to your member list

Connecting Persona^tm to your member database is easier than you might think. Your members are just a name & address away from having their Persona^tm segment information appended.