Table of Contents
Home Page
The Application Directory
How to increase HDHP/HSA uptake
Personalize health and finance anxiety communications
Drilling for new ideas to sell more HSA Investment Accounts?
Stress. Personalize to help employees who most need counseling
How not to introduce employees to financial education
Research Resources
What is the Personatm segmentation?
Appending Personatm insights to your member list
How are Personatm segments formed?
Directory of Segments
Segment 1 Undisciplined, Unhealthy, Uninformed & Price-Sensitive
Segment 2 Confident, Independent, Sophisticated & Healthy
Segment 3 Satisfied & Uninterested
Segment 4 Knowledgeable, Engaged & Price-Sensitive
Segment 5 Knowledgeable and Content
Segment 6 Worried about Healthcare Costs
Segment 7 Insecure Bargain-Hunters
About ExperienceLab and Personatm
With Personatm you can:
Predict which employees will
engage and which will reject
health and finance benefits you offer.
“You can lead a horse to water…” How not to introduce employees to financial well-being education.
Use Personatm to:
Cost effectively target and personalize communications to change the minds of “non-engagers”.
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Get In Touch
Mail: info@experiencelab.com
Phone: (978) 290-5785
Office
ExperienceLab, Inc.
12 St Louis Ave
Gloucester, MA 09130